We are Tide.
The Creative Agency for Brands That Want to Lead.
In a world where content is everywhere but impact is rare, Tide exists to change that.
We are a globally recognised creative agency helping marine, automotive, and adventure brands craft standout stories, deliver strategic campaigns, and scale their digital presence – across every touchpoint.
With full-service studios in the UK and new studios opening in Fort Lauderdale, Florida: We deliver results-driven content, strategy, and marketing that doesn’t just look good – it drives growth, brand equity, and real-world action.
We offer.
Content Strategy
Brand Strategy & Tone of Voice Development
Full Campaign Architecture & Rollout
High-Performance Content Creation, both Cinematic, Lifestyle and Social First
Social Media Management & Paid Amplification
Visual Identity Design & Asset Toolkits
Full External Marketing Services
Marketing tuition courses
We Think Like Strategists. We Deliver Like Creators. We Operate Like a Partner.
Tide isn’t just a content team. We’re the solution that connects your vision to your audience, and your story to your bottom line.
Whether you’re launching a new product, repositioning your brand, or scaling internationally, we plug into your marketing operations with the structure, experience, and creative firepower to make it happen.
Everything we do is backed by a custom-built infrastructure—including IBM Aspera, Sony CI Media Cloud, and Bespoke CRM’s with Monday.com—to give you full control, transparency, and peace of mind.
Our Legacy Is Performance.
For over five years, we’ve worked with over 60 of the world’s most recognised and disruptive brands—never losing a client along the way.
We’ve launched flagship products across continents, activated millions in organic and paid media reach, and helped redefine how brands in niche, technical, and premium sectors tell their story.
Leadership with Industry Credibility.
Tide was co-founded by Tom Montgomery-Swan, known to many in the industry as “Monty”—a globally respected marine marketer, expedition leader, and former world-record powerboat racer. Raised in the publishing world by the founders of one of the UK’s largest privately owned publishing houses and creators of Powerboat & RIB Magazine, The UK and Europe’s most respected boating publication—Tom’s storytelling roots run deep.
Over the past two decades, he has shaped sports marketing programmes for global drinks brands, automotive powerhouses and luxury goods companies. His television and film experience includes work on major productions such as Top Gear, The Grand Tour, The Hunted, and keeps strong ties with Netflix, Amazon Prime, Bloomberg, BBC, MTV, and more.
As a creative leader, Tom brings together deep industry expertise with a commercial mindset—building not just campaigns, but a talented team and agency model capable of scaling that insight across every brand we serve.
With a diverse, international crew of filmmakers, designers, brand strategists, marketing specialists, and campaign managers, we bring industry knowledge, creative excellence, and structured delivery to every engagement.
We’re Not Just Building Brands – We’re Building the Industry
Tide is also the creator of The Seabed Series, a practical, content-driven training programme that has helped over 300 professionals and business leaders master digital marketing, storytelling, and brand-building in the marine and adventure sectors.
We’re committed to delivering value beyond deliverables.
We’re Ready.
If You’re Ready to Lead.
We’ve invested in the people, systems, and strategy to be more than an agency. We’re a creative growth partner for brands that want to lead their space—not just fill it.