Tide Creative Group has proudly been re-appointed as the official content creation partner for Mercury Marine at this year’s Cannes Yachting Festival, marking the fourth consecutive year of collaboration between the two brands.
This long-standing relationship is built on a deep mutual understanding of premium content, product storytelling, and market-leading innovation. Mercury Marine, one of the world’s foremost names in marine propulsion, continues to trust Tide with its global event coverage and digital campaigns—recognising Tide’s unique ability to capture high-performance technology with both creative flair and technical accuracy.
Over the years, Tide has been instrumental in shaping Mercury Marine’s digital narrative at Cannes, producing fast-turnaround, highly engaging content that speaks to both trade professionals and consumers worldwide. From product unveilings to lifestyle storytelling and customer-focused media, Tide’s creative team has consistently delivered on-brand video, photo, and social-first content designed to maximise reach and engagement.
Taking place every September, Cannes Yachting Festival is Europe’s largest on-water boat show, attracting thousands of visitors, leading yacht builders, and marine brands from across the globe. Set against the iconic backdrop of the French Riviera, the show is renowned for unveiling the latest innovations in marine technology, design, and luxury lifestyle—making it a pivotal platform for Mercury Marine’s latest product showcases.
This year’s partnership will see Tide once again embedded with the Mercury team throughout the show, delivering a full suite of content across multiple platforms. Their specialist production model—combining on-site filming with rapid remote editing—allows them to create, edit, and publish polished assets within hours of filming.
Speaking about the renewed collaboration, Tom Montgomery-Swan, Director of Tide Creative Group, said:
“It’s always an honour to work alongside Mercury Marine and both the US and European marketing teams. This partnership has been built on trust, results, and a shared passion for excellence. Cannes is one of the most important shows on the calendar, and we take great pride in helping Mercury connect with their audience in a meaningful way.”
As Mercury Marine continues to lead in marine propulsion innovation, their partnership with Tide ensures that every moment at Cannes—whether technical, personal, or product-driven—is captured and shared with impact.