Tide Creative Group has been appointed by Navan Boats, a division of Brunswick Boat Group, to lead its global content creation and digital marketing programme. The new partnership will see Tide take on full responsibility for Navan’s digital presence—delivering high-impact video production, photography, social media management, and digital activation.

This collaboration marks a major step forward for Navan, as the brand strengthens its focus on digital channels to drive awareness, community engagement, and long-term growth.

Powerful Storytelling, Delivered Globally

Under the agreement, Tide will produce a wide range of visual content for Navan, from cinematic videos and photography to social-first campaigns designed to connect with today’s boaters.

Alongside content creation, Tide will manage Navan’s social media channels, developing and delivering campaigns that build an active online community and generate meaningful results.

The partnership also includes on-location photo and video production throughout the year, with dedicated shoots designed to fuel Navan’s marketing campaigns and social media presence. In addition, Tide will provide real-time content from major boat shows and events, helping Navan stay front-of-mind with its audience.

Speaking about the partnership, Tom Montgomery-Swan, Founding Director of TIDE Creative Group, said:

“Navan is an incredibly exciting brand, and we’re proud to be working alongside them. Our goal is simple—create exceptional content that tells their own unique story and execute digital strategies that deliver clear, measurable impact. We’re here to help them grow their audience and build their own unique identity.”

The collaboration is already underway, with the first content campaigns and social activations set to launch soon.