Background

The Challenge

Simrad Yachting was preparing to launch the all-new NSS 4, their next-generation multifunction display (MFD), at the Miami International Boat Show—one of the busiest marine events in the world. The new system, packed with advanced features and refined UI, needed a bold, technically astute video to lead the launch. The catch? The filming had to happen live, on the show floor, with customers, sales teams, and press constantly in motion. Simrad needed a creative partner who could deliver quickly, speak their audience’s language, and capture the complexity of the product—without adding to the pressure of launch day.

Our Approach

Simrad selected TIDE for our industry fluency, high-energy production style, and ability to execute in live environments with minimal friction. We don’t just understand marine electronics—we understand the marine electronics customer, the sales environment, and the brand voice. That makes us easy to work with, reducing stress for internal teams and allowing them to focus on executing a successful launch—not hand-holding a production crew.

Filming took just two hours on the Simrad stand during peak show traffic, carefully choreographed around real-time sales conversations, customer demos, and media briefings. We shot fast, clean, and with total clarity of vision—thinking the way the client thinks.

At Simrad’s request, the video was fronted by Tom Montgomery-Swan, leveraging his authority as a trusted voice in the marine space. This added a further edge of authenticity and technical credibility to the asset, delivering a confident walkthrough of the NSS 4 from a presenter who genuinely knows the tech—and the audience.

The Solution

We created a concise, technically rich product content asset that introduced the NSS 4 with clarity and confidence. Shot, edited, and delivered on the same day, the video was used as the primary digital asset across Simrad’s global channels during launch week. Our involvement meant zero guesswork and minimal revision—we nailed the brief from the start, because we speak the same language as the brand.